Scenography and production for Quartz Co. and WANT Les Essentiels pop-up store in Paris.
Paf atelier takes part in Paris Fashion Week FW 22-23 from the 19th to the 24th of January.
Paf atelier will take part in Paris Fashion Week on Saturday, January 22nd, thourgh the double show scenography of LGN Louis Gabriel Nouchi and the brand JOEONE at Chaillot theatre.
Birkenstock settles in its new showroom targeted towards shoes professionals in the heart of Paris. To reinterpret the brand’s Identity, the studio designs scenographical objects able to welcome the whole clients target. The designs refers to the brand’s authenticity, tradition and contemporaneity which still reinvent itself today. The modular system set up brings to the display evolution, and the constant layout evolution
After a first fashion show at the Palais de Tokyo, the studio designs in January 2022 the scenography for the double fashion show of designer Louis Gabriel Nouchi and the brand JOEONE. This show takes place on January 22 as part of the PFW. Located in the heart of the Théâtre de Chaillot, the mirror modules welcome the strolling silhouettes. The runway arranged in four polymoir islands reflects and pays tribute to the collection. Like an evening outing, the gradual evolution of the elements, from top to bottom, brings the characters to a gradual return to reality.
On January 2022, Quartz Co. and WANT Les Essentiels launch their showroom at Paris Fashion Week, open by appointment for buyers and industry professionals. Located at 35 rue Debelleyme (75003 Paris, France), the space embodies the spirit of Quartz Co.’s FW22 collection. The entrance of the showroom is fitted with an inflatable installation, to resemble a snow formation, bringing the Nordic landscape to the heart of the metropolis.
Through a scenography composed of simple geometric figures, cut from white screen fabric, the workshop is developing a multifaceted project for Variations # 6. Recorded at the Théâtre du Châtêlet, the program then broadcast on CultureBox, Fip Radio and France Télévisions, transcribes the unpublished creations of Etienne Jaumet & Legowelt, Uèle Lamore & Max Cooper, Francesco Tristano & Rebekah, as well as Emel and Vitalic. This installation was designed for video capture and live 360 ° rendering. Suspended at a height of 7 m, the structure is made up of around fifty LED tubes. Designed as a light box, the device is infinite of possibilities and allows the director great freedom of creation. Responding to the constraints of an iconic performance hall, this project is embodied as a powerful expression of the workshop’s approach and in its know-how.
In November 2021, the Yard agency asked Paf atelier to design the scenography for the “Engage your Mbappé Mode” event on the occasion of the release of the footballer’s collection. The idea is to provide an interactive experience for children. Located in the offices of the Nike House of Innovation, the facility is at the crossroads of a playground and a workplace. The intervention takes the form of a single module in a metallic structure into which an inflatable is inserted. This mix between industrial technique and formal playfulness makes it possible to respond to the main problem: the safety of children. By the modularity of the structures, the different games are drawn by declining the principle and thus create walls, islands and furniture. Light, on the other hand, makes it possible to underline the technical aspect of the games, and develops a dynamic and powerful language through an infinite number of variations.
In May 2021, Paf Atelier designs the stage for the double show of the designer Louis Gabriel Nouchi and the brand JOEONE. This show takes place on June 24th during the FWP. Located on the forecourt of the Palais de Tokyo, this ephemeral stage takes place on the big basin. The central run-way leads to a rectangular poly-mirror platform. This sobriety and minimalism refers to the elegance of the clothes. The reflection of the chosen material multiplies the mannequins and offers a more complex scenography that always places the clothes at the center of the composition. Finally, perpetually in movement thanks to the mirrors, the stage is transformed to the rhythm of the collections that parade.
In May 2021, the Yard agency asked Paf Atelier to design a facade for the Nike Dunk Lemon launch site in collaboration with SNS Paris. This pop-up is a crossroads between a sneakers store and a take-out restaurant run by chef Gloria Kabe. The choice of materials aims to transcribe a mix between the urban world of footwear and the zesty one of lemon. The facade construction is a succession of layer, allowing a playful sets of cuts in the material revealing different textures, an echo to the Dunk Lemon. The circular entrance complete the project with a strong gesture creating an impactful opposition with the surrounding urban landscape.
Paris Fashion Week at the Palais de Tokyo is the opportunity for LECAVALIER to create a unique presentation. The workshop is developing a grid system made of aluminum mats and offering an architectural route for models. Each silhouette wanders in what takes the form of a forest punctuated by the play of light and floral compositions. The burnt wood seats conjure up an imaginary close to that of the collection and offer models inking points.
After our exhibition around the gesture of giving flowers, the Jacquemus brand, along with the yoann & marco agency, asked the studio to create a set installation and produce an ephemeral pop-up named “Les Fleurs”. In direct collaboration with the Buttercup producer - Les Fleurs de Paul - this action in the heart of the 18th arrondissement of Paris creates a moment of sharing and exchange. Between floristry and its place of transformation, the arrangement takes place in the windows like colored fragments. The device maximizes and uses the objects of the flower delivery: carts, buckets, tarpaulins and other tools.
As part of the LGN Louis Gabriel Nouchi boutique development project, the workshop imagined an archipelago of objects: reception desk, leather goods tree and display case elements. A hanging white curtain creates the link between these objects. The space is re-qualified through these objects with strong characters and marked materials: degraded, burnt wood, technical locksmithing. These elements echo the identity of the brand and recall the ode to smoke, emblematic of the artistic direction.
As part of the television show, Eurovision - France live broadcast on France 2 on January 30, 2021, the studio developed the scenography for Ali - Paris says to me. Imagined as an evolving device, the curtain unfolds and reveals an architecture that is erected around the performer. The arch typology is used on several scales and creates a play of perspective on stage
Under the arcades of the Royal Palace, Coelho opens his first boutique / salon. The workshop then imagines a space as bright as possible and offers a monochrome variation of shades and materials. The space, originally entirely black, comes back to life through a line of lights, an aluminum shelf as well as new use items: a laboratory, a small waiting room and a water space. The various elements and their colors thus evoke and recall the presence of the garden, creating a dialogue of the inside and the outside.
As part of the OMNIVORE fair in Paris, the Ruinart house commissioned the workshop to design and produce an ephemeral pavilion for the presentation of Les Paniers Ruinart. This project can be fully assembled and dismantled in less than an hour, develops a minimum grip and is completely reused. Creating a semi-open enclosed space, the structure shows and hides the contents. This structure and these two pieces of furniture are embodied very simply as a logical continuation of the identity of Les Paniers Ruinart.
The installation is formally inspired by the astronomical universe, the factories of sun and star capture.
Generated by an accumulation of mirrors, the installation illustrates a technical, geometric and controlled deployment.
These mirrors create optical games that reflect the audience, the light effects and the artist. The stage becomes an identity tool and a totemic signal about the festival.
The installation is inspired by the Étincelles building realized by Patrick Bouchain. It takes place in the reception and the corridor of the building, using the architectural principles in place: the height under the glass roof, the natural light and the structure. The light installation is generated by an accumulation of neon lights that illustrate a scintillating landscape. This integration creates optical effects that attract the interest of the public and students, and becomes an identity tool and a signal throughout the building. Light boxes indicate the mediation rooms. These two languages cohabit and articulate to create a visual link, but also a coherent lighting environment. Between technical and artistic, this project integrates a thorough knowledge of LED light. The LED neon can be used in a wide RGB spectrum to create a custom lighting atmosphere, according to the differents themes of the Palais de la Découverte.
With the support of Agora du Design’s Curator Awarded, Christopher Dessus and the studio designed and produced the exhibition Offrir des Fleurs at the Pavillon de l’Arsenal (opening June 2021). The idea of the project is to understand the new challenges of a design exhibition. Foreshadowed by a call for testimonials and completed by the creation of an online cultural medium, the exhibition Offrir des Fleurs compiles and composes with sensitive content. Both informative on the floricultural context and generative of visitor reactions, the exhibition collects a series of intangible information related to this subject. Organized as independent islands, each “table” makes it possible to visualize the different subjects of the research. These take the form of manufactured objects, inspired by the supplies florist uses on a daily basis. The solids and valleys make it possible to compose and organize the content these intelligible subject.
From the dazzling sun to the total or partial eclipse, the suspended structure designed by the studio for Itmahrag responds to the dancers and performers who surround it. The neon monolith, driven by an integrated motor, rotates and reveals a solid black circle. The coloured neon lights are blazing and remind us as much of the party as of its danger. Sometimes carrying luminous symbols, evocative of a psychedelic rave or alarming flashing light, this raw and technical structure becomes poetic and sensitive.
The Sohrâb Chitan Company reinterprets the tale of Sleeping Beauty. Poetic, evil, this tale has crossed the ages and found multiple representations. This ballet is developed as a series of three tableau representing the three highlights of Aurore’s life. She goes through states of thought, reveries, extremes. The scenography is a screen work of curtains cut into arches, creating different compositions. Due to the pandemic, this production could not be fulfilled.
The studio questions and diverts the primary function of this desecrate place to create an exhibition space and a place of exchange around an universal subject: the nativity. The project we are proposing focuses on a flesh and blood colorimetric and plastic scenography creating a unique experience that does not damage the existing building. The principle is simple, it involves the creation of several volumes. Each base illustrates each sub-part of the theme and is completed by signage work in neon light.
As part of the launch of the sixth issue of Pli - Minimal & maxima magazine, the studio elaborated a scenography for the gallery space at Floréal Belleville in Paris. Inside and outside, the scenographic space of this micro-gallery is treated as a whole. This installation is commensurate with the theme, and its duality. The showcase is used as a graphic composition surface and gives the street a full expression of the theme: maximum. Inside, the use of the magazines themselves as presentation support expresses the idea of a minimal device, without any added objects or produced for the occasion.
The scenography of this Korean pop-up shop seeks to question the manufacturing process of the object. The project can be read through three materials of industrial origin expressing three moments of creation. The floor is covered with gravel, the displays are made of BA13 and the envelope is made of bubble wrap. The very shape of the objects created evokes advancement, an evolving space for an ephemeral exhibition.
Cut, assemble, color and fit inside and out, these are the main principles of this furniture project. In collaboration with designer Benjamin Decle, we offer an adaptable furniture that fit different everyday situations. Identical sections allow you to see and understand an easy-to-assemble object that adapts to both indoor and outdoor environments. Through the exploration of the different possibilities of action – at the scale of the object – the effect on the architectural environment takes on a new meaning.
Basile di Manski is a Parisian musician and singer. The studio has created for him a scenographic device adaptable to his next performances. The device is made out of several printed curtains and is adaptable to any venue. A play of cut-outs in the fabric creates a false perspective effect, which brings structure to the stage and invites the singer to move through the curtains. Combined with the different light effects and various foam objects, the printed color gradients allow the artist to choose from a variety of colorimetric atmospheres, becoming paintings with each different song of the set.
The scenography will be produced for the next concert dates of Basile in 2020.
Leading a multidisciplinary team composed of architects, designers and graphic designers, the studio co-produced the first edition of the Pli Public Workshop at the Pavillon de l’Arsenal, Paris. Created by Pli Éditions in 2019, the latter is a creative support program dedicated to the new generation of architects and designers.
Over a period of several months, the studio oversaw the production of eleven installations by the program’s laureates, while producing the exhibition and bringing to life the scenography designed by Adrien Rovero Studio. By considering museography as a tool for mediation, the studio sought to question the codes of presentation set up in an exhibition. This exhibition was made possible thanks to an efficient and original synthesis of various creative disciplines, which is emblematic of the work process established by the studio in each of its projects.
The studio co-produced the first exhibition of the Pli Public Workshop, held from November 2019 to January 2020 at the Pavillon de l’Arsenal in Paris. Dedicated to research and the production of a project, this creative assistance program offers an accompaniment from professionals from the fields of architecture, art and design.
Over a period of several months, the studio oversaw the design and production of the laureates’ works, brought together in a collective exhibition reflecting on creating and experimenting around the theme of Obsession. Prototypes or finished objects, videos or models, immersive installations or micro-architectures, these new productions crystallized ways of thinking and doing, creative processes and as many approaches that question architecture and design in a tangible way. This project shows the importance that the studio attaches to supporting and encouraging young contemporary creation.
Yanis is a French singer, actively involved in the Parisian Queer scene. After a first album, he came back with new artistic and performative proposals, which the studio interpreted in a scenography. Conceived for a tailor-made show at the Mains d’Œuvres space (Saint-Ouen), the set design is composed of several printed screens, various objects and platforms, sound and light devices. This show allowed us to collaborate with light engineers, sound technicians, dancers and performers. Produced to a sold-out audience, this collaborative project was extended when Yanis was invited to play the premiere of Hyphen Hyphen at the Zenith-la Villette in Paris.
Aimko Paris (creative agency) has commissioned the studio and Ubalt Architectes to design the showroom for the new SS19 Adidas collection in an ephemeral 2500 m² venue. The devices we designed were made using elements from the world of building and construction. Assembled and diverted from their primary use, they become seats, displays, room dividers and various supports. The venue was opened by invitation to professional buyers and influencers from the sneaker and sportswear scene for two weeks during the 2018 Paris Fashion Week.
The We Love Green music festival was the occasion to experiment with large-scaled creation through an ephemeral installation. We designed this scenography as an opportunity to interact with the public, and invite visitors to start a new dialogue with the objects. Entirely transportable and adaptable to the festival grounds, these colored objects allow visitors to walk through them, as their material properties (inflatable, translucent etc.) do not make them obstacles. The idea is to create an event within the festival itself by installing a village of shapes. Like in situ folies, they offer a pause in the wandering of the festival-goers. This project has remained at the state of a sketch.
For the 4th Bienniale of the Réseau des Maisons de l’architecture (the french network of architecture houses), the studio was invited to lead both the general curating of the bienniale, and the curating of the Pari exhibition taking place at the DOC! space in Paris. Playing with the codes and various interpretations of the engagements of designers and architects, the project was articulated around two spaces : the former swimming pool and the former refectory. In a scenography designed by Peaks Architects, the studio exhibited a co-presence of already-made artworks and objects & installations created specifically for the event.
As the Frac Paca needed nine travelling exhibition modules, we designed a collection of furniture which could adapt itself to the artworks in display. This collection of furniture aims to offer mobility and adaptability to an exhibition space. Using metal tubes and modular shelves, we imagined a shelving system able to adapt its structure to its content. This solution makes it possible to recreate rooms, walls and ceilings to accommodate and allow different displays and hanging systems. This project remained in the sketch stage.
As a part of the production team of the villa Noailles (Hyères), the studio designed, produced and oversaw the montage of the Maison Schiaparelli exhibition (which led the 2017 fashion jury). In the swimming pool of the villa, we decided to recreate, day and night, an aquatic activity. We exhibited a historical fashion collection of the haute couture house with and aerial centerpiece. At the heart of the 32nd Hyères International Fashion and Photography Festival, the exhibition welcomed 11 000 visitors.
Following the release of the fourth issue of its magazine, the publishing house Pli Éditions organized this exhibition in the gallery of the famous French design magazine Étapes:. Choosing to put aside the creative process aside for once, the exhibition turns to the primary objects : raw materials. The genesis of the creations of ten artists, architects, designer and graphic designers were showcased. The exhibited pieces included works from Atelier Irradié, the Kandinsky Library, Fanette Mellier, Léo Grunstein and Camille Berger (Studio Philippe Apeloig), Les Graphiquants, matali crasset, Philippe Rahm, Pierre Antoine, Samy Rio and Spassky Fischer.
Co-signed with Pli Éditions and Collectif Blanc, this exhibition took place in an unusual place : a contemporary dance studio in Montreal. The exhibition reunited artists from Paris and Montreal. The immersive scenography allowed visitors to have free access to the exhibited pieces, thus questioning and hijacking traditional ways of showcasing graphic and editorial pieces. The four-day event was completed by performances (artists, dancers, etc.) and the presence of a bookstore (Canadian Centre for Architecture).
This exhibition focuses on making tangible the invisible process of creating a publication. Sous Pli looks behind the scenes of physical and conceptual production to showcase a space of trials, failures and successes. Articulated in letters (time) and numbers (exchanges), 120 layouts and discussions were exhibited. Through a 3-meter high extruded plane, the accumulation of suspended paper creates a penetrable and accessible architecture.
