United Youth International

For Paris Fashion Week, the atelier once again collaborated with Yard in an iconic Parisian venue. The atelier designed and produced a new scenography for the reopening, exhibition and launch of the Maisons Château Rouge x Jordan collection. Using a familiar construction element, the studio designed three floors with different programs (ground floor for the cafeteria and living space, ground floor 1 for the exhibition, ground floor 2 for workshops). The scenography is composed of 9,000 bricks (of two types - perforated and solid), 9 blue surfaces (circles, squares), 200 meters of ropes and 4 nets made by Ateliers Delacroix. This exhibition is seen as a first phase in the pre-configuration of the space, a time for testing and sharing ideas for its future use. All the objects used will be reused for construction after dismantling. The former TATI becomes an ephemeral cultural center promoting interculturality and, more broadly, diasporas through a multi-disciplinary and contemporary program. Maison Château Rouge and Jordan inaugurate this new “third place”: United Youth International.