Exposition Bold

A scenography project designed to present and introduce various European projects to mark the Bold exhibition and the 30th anniversary of the European Investment Fund.

Exhibition / Signage / Branding
2024
Exposition Bold

Application of a simple, repeatable system.

01

The Paf system

The circle, a geometric element present in the event's graphic charter and spatial organisation, has been reused and duplicated to create a series of immersive spaces and airlocks. Each intersection of the different circles introduces a new theme of expertise and helps visitors to understand their visit.

The Paf system

An intuitive journey guided by a number of brightly coloured openings.

02

Light as a landmark

Bathed in a totally luminous environment, visitors are guided step by step through each of the luminous openings. Each door opens onto a new world, new knowledge and new areas of expertise exploited by each of the companies. Immersive, the light also becomes demonstrative, indicating the signage and labels.

Light as a landmark

The workshop was able to coordinate the concepts of museography and the volume of the space.

Light as a landmark
Light as a landmark
Light as a landmark
Fig. 1  [Structures servantes]
Fig. 1 [Structures servantes]
Fig. 2  [Ajout des rideaux]
Fig. 2 [Ajout des rideaux]
Fig. 3  [Ajout de la technique]
Fig. 3 [Ajout de la technique]
Fig. 4 [Layout of the Bold exhibition]
Fig. 4 [Layout of the Bold exhibition]
Light as a landmark

Each of these illuminated transitions adds a playful dimension to the route and arouses the interest of all the target audiences.

03

An entertaining experience

The visitor is accompanied by visual and auditory animation of the space. In this way, a poetic visual language emerges, combining the imaginary, the real and the virtual, opening up a wide range of possibilities for exploration.

An entertaining experience
An entertaining experience
An entertaining experience
An entertaining experience
  • Notes

    The colour palette chosen is there to accompany the theme with which it is associated and to support the feeling of immersion.

  • Program

    Scenography and production

  • Status
    Done
  • Client

    Fonds Européen d’Investissements, Shine a light.

  • Materials

    Curtain, carpet, light

  • Date

    June 2024

  • Team

    Paf atelier, Chromatik

  • Location

    Luxexpo, Luxembourg

  • Photos

    Luc Bertrand