IRO SS22

Slender architectures, skylines of great American cities, robotic dancers, these showcase objects will be installed from February 2022 in the heart of Paris, in the Marais district, as well as on Rue Royale. Commissioned by IRO, the studio designed these stainless steel-clad metal objects with the aim of revamping the brand’s architectural identity. Drawing on IRO’s codes, the atelier designed several modules, clad in neon LEDs to recreate supports for the clothes, shoes and accessories in the new SS22 collection. All parts of the objects are removable, but are constrained by the question of their overall balance: both physical and aesthetic.