Premiere Classe II

For the Premiere Classe fashion trade show, Paf atelier once again created a set design in collaboration with Fakepaper. A multi-disciplinary exchange in line with the principles of the studio, while echoing the creative fusion of Paris Fashion Week. Divided and organized via a succession of flexible walls, the show space is adorned with vibrant, moving graphics to give greater visual impact to these flat surfaces. This new graphic design reinterprets and updates the traditional codes of decor, while giving it the codes of optical art. Using trompe-l’œil, these walls are combined with textures, colors and compositions to become a veritable scenic element.