Carven

Paf atelier collaborated with The Community for the launch of Carven’s new SS23 collection. The project’s starting point is the motif and shape of the historic sales label, retranscribed on the brand’s Calisson bag. The main installation, set against a minimalist green background, displays a museum-like mix of Carven’s historical objects and 3D-printed objects derived from research into the brand’s products, enlarged and simplified. This archive becomes a way of retracing the brand’s history. This history is recorded and broadcast on the boutique’s façade via screens, like surveillance videos. Each island in the boutique is a variation on the project, presenting products from the current collection.