13desserts

This project is entirely motivated by a dynamic of reuse, and has its origins in the New Balance 1906 scenographic project. 30 staircases were reused to create an immense platform, punctuated by levelled blocks to form tiers. By varying the layout of these same elements, it was possible to form a plural scenographic language.

Paf has teamed up with 13Desserts, a French publishing label whose collections explore new avenues of production, combining industrial processes and artisanal know-how in a way that resonates with the values of Paf. The scenography is the fruit of a well-thought-out concept combining technique, re-use and colorful assembly to reveal the strong identity of the objects on display.