ICICLE

Set design project, showroom for Icicle withe Semaine agency. A source of mutation, the cocoon is a tangible invitation to a sensitive, timeless experience. Cut off from the world, the senses are multiplied and intertwined. A synesthetic mise en abyme that translates, for an instant, the sensation of wearing an Icicle silk coat. This refined multi-sensory space, evoking the brand’s values and know-how, attempts to reproduce the sensations of the product at the confluence of warmth and softness. Designed to have several lives, the Kigumi-inspired assembly allows the structure to be collected and then reused. This ecological and socially responsible approach is also reflected in the choice of materials.