Presented at Paris Fashion Week in June 2023, this ambitious project had to adapt to the constraints of the venue: the mezzanine floor of the Palais Tokyo.
Project and techniques
This is an open space with several constraints, not least the need to succeed in imposing itself under the high ceiling. In order to produce this design in a short space of time, the studio favoured the use of elements that were already in stock, and in sufficient quantity, to design a coherent project. In addition, we had to deal with technical constraints such as the feasibility of assembly. Optimising the installation meant that it could be completed in less than a day.
In this exercise in style, the metal sheets previously used at the Nike festival have been assembled directly in the storage space to avoid transport to a production workshop and, in the end, reduce CO2 emissions.
Practicality and optimization
This new assembly was also designed to fit perfectly into a single transport to the venue.
The installation was optimised to minimise the amount of hardware required, using a hanging system with straps so that everything could be reused later. The straps punctuate the back of the structure, visible from the staircase, with little orange accents that stand out against the sobriety of the steel.
In keeping with the designer’s previous fashion shows, the set design was conceived as a stage that changed to the rhythm of the collections as they passed by, reflecting the silhouettes.
The sobriety and minimalism that define the structure echo the elegance of the clothes on show, and draw the eye to them.