LGN SS24

Paf atelier is supporting fashion designer Louis Gabriel Nouchi by partnering him in the production of the set design for the 2024 collection show. For the third time, and this year more than ever, the aim was to accompany the designer as he competed for the Grand Prix at the Andam Fashion Awards in the week following the show.

Fashion show
2023
LGN SS24

Presented at Paris Fashion Week in June 2023, this ambitious project had to adapt to the constraints of the venue: the mezzanine floor of the Palais Tokyo.

01

Project and techniques

This is an open space with several constraints, not least the need to succeed in imposing itself under the high ceiling. In order to produce this design in a short space of time, the studio favoured the use of elements that were already in stock, and in sufficient quantity, to design a coherent project. In addition, we had to deal with technical constraints such as the feasibility of assembly. Optimising the installation meant that it could be completed in less than a day.

Project and techniques
Project and techniques
Project and techniques

In this exercise in style, the metal sheets previously used at the Nike festival have been assembled directly in the storage space to avoid transport to a production workshop and, in the end, reduce CO2 emissions.

02

Practicality and optimization

This new assembly was also designed to fit perfectly into a single transport to the venue.

The installation was optimised to minimise the amount of hardware required, using a hanging system with straps so that everything could be reused later. The straps punctuate the back of the structure, visible from the staircase, with little orange accents that stand out against the sobriety of the steel.

In keeping with the designer’s previous fashion shows, the set design was conceived as a stage that changed to the rhythm of the collections as they passed by, reflecting the silhouettes.

Practicality and optimization
Practicality and optimization
Practicality and optimization
Practicality and optimization
Practicality and optimization
Practicality and optimization
Practicality and optimization
Fig. 1 [General axonometric view of the mezzanine at the Palais de Tokyo]
Fig. 1 [General axonometric view of the mezzanine at the Palais de Tokyo]
Fig. 2 [Servo structures]
Fig. 2 [Servo structures]
Fig. 3 [Secondary structures]
Fig. 3 [Secondary structures]
Fig. 4 [Metal sheets]
Fig. 4 [Metal sheets]
Fig. 5 [Seats]
Fig. 5 [Seats]
Practicality and optimization
Practicality and optimization

The sobriety and minimalism that define the structure echo the elegance of the clothes on show, and draw the eye to them.

Practicality and optimization

  • Notes

    For the collection, the designer drew inspiration from Christopher Isherwood’s 1964 novel A Single Man, whose themes of love, loss, acceptance and grief from the book are stylized through a range of emotionally charged garments. The sobriety and minimalism that define the structure echo the elegance of the garments on display and focus the eye. For the third time, and this year more than ever, it was a question of accompanying the designer competing for the Grand Prix of the Andam Fashion Awards obtained the week after the show.

  • Program

    Fashion show design and production

  • Status
    Done
  • Client

    LGN — Louis Gabriel Nouchi

  • Materials

    Reused sheet metal, structure, strap

  • Date

    June 2023

  • Team

    Paf atelier, Napoléon Production

  • Location

    Palais de Tokyo, Paris

  • Photos

    Pablo Latorre, Christopher Barraja (reveparty), Charles Duc (charlesuc)

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