Salomon flagship
Between the design of a retail space and an outdoor landscape, the new store on the Champs–Élysées takes on the aesthetic and semantic codes of the brand.
A retail space was designed to establish several dialogue systems.
A dialogue consistent with the brand's DNA
The first dialogue takes place through the contrast of materials. Combining organic and metallic materials, this encounter pays homage to the brand's DNA, which advocates the link between nature and technical progress.
An environment inspired by real conditions.
A dialogue around the material
The second dialogue is created through the permanent and immediate integration of raw materials into space. An immersive environment that stimulates the athlete’s imagination, ready to anticipate their next challenge.
The material, a timeless formal language.
Matter as a guiding line
Each module has been designed to have a balance between raw material and industrial material. A wide possibility of combinations to be exploited through various modeling tests.
Enhance and reproduce natural elements with effects and material treatments to reproduce the outdoor universe to be exploited through various modeling tests.
