Premiere Classe

Premiere Classe was looking for something fresh when they approached the studio and tasked them with designing the set for Who’s Next, the trade show that celebrates the key players in the world offashion. The concept is inspired by the marquee, the big top, conjuring up the architecture of performance: tarpaulin, rope and the metal frame. The studio has come up with an entire installation from a strip of tarpaulin one metre wide, repeated over and over, creating clearly distinct spaces. The idea fits in with the philosophy of flexibility and modularity, in contrast to the usual rigid, uniform gallery walls. These strips of tarpaulin are printed with variations on patterns generated using Artificial Intelligence(AI). The world that has been created oscillates between surrealism and a dream like interpretation offashion accessory codes.