Orient Express

The studio designed and produced the scenography for the event and the exhibition unveiling the new design of the Orient Express trains. This event provided an opportunity for the studio to design an overall scenography comprising an exhibition, various elements of furniture, immersive spaces and signage. The contents of the exhibition are arranged on ordinary industrial panel carts. Arranged on rails running across the room, they are used for their very essence, evoking the company’s railcars. The same graphics accompanying the carts can be found throughout the event, guiding visitors, defining circulations, the locations of scenographic elements, entrances and exits. All elements of the project were recovered, stored or donated.