“Les Fleurs” Jacquemus
Events
2021
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Description
Following the studio’s exhibition on the gesture of offering flowers, the Jacquemus brand, accompanied by the yoann&marco agency, asked the studio to design and produce an ephemeral pop-up “Les Fleurs”. In direct collaboration with ranunculus grower Les Fleurs de Paul, this event in Paris’s 18th arrondissement created a moment of sharing. Part florist’s shop, part transformation centre, the arrangement takes its place in the windows as colourful fragments. The arrangement maximises and makes use of flower delivery objects: carts, buckets, tarpaulins and other tools.
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Program
Design and production of an ephemeral flower sales area
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StatusDone
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Client
yoann&marco and Jacquemus
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Materials
Wood, cart, bucket, tarpaulin
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Date
March 2021
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Team
Paf atelier, Marion Betous
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Location
Paris
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Photos
Luc Bertrand, Ben Perrier