“Les fleurs” Jacquemus

Following our exhibition on the gesture of offering flowers, the Jacquemus brand, accompanied by the yoann&marco agency, asked the atelier to design and produce an ephemeral pop-up “Les Fleurs”. In direct collaboration with ranunculus grower Les Fleurs de Paul, this action in the heart of Paris’s 18th arrondissement creates a moment of sharing and exchange. Part florist’s shop, part transformation center, the arrangement takes its place in the windows as colorful fragments. The arrangement maximizes and makes use of flower delivery objects: carts, buckets, tarpaulins and other tools.