Nike Dance Festival

Through a strong scenographic gesture, the festival takes shape around a 50-metre linear metal sheet (divided into two walls, in the axis of the Pavillon, Cambon building), a 6-metre-diameter circular stage, two towers (one musicae and one retail) and several linear metres of practice stands arranged in squares and lines. The set-up is designed to reproduce a lively boulevard, reducing volume and erasing the over-drawing of the context in order to make the festival’s subject clear: dance and its protagonists. With this project, the Yard agency is highlighting street culture and the battle by offering a cutting-edge program based on the world of the Nike brand and footwear.