Karl Lagerfeld FW25

Karl Lagerfeld invited us to imagine the concept and scenography for its event at YOYO. The objective was to create an immersive spatial device, conceived as a continuous journey, able to host a Fashion Week evening combining image, music, and club culture, centered around Paris Hilton, the House’s new muse.The project is structured around four wandering spaces, designed as a progressive sensory experience. Each sequence is traversed by the sound and whisper of Paris Hilton, used as a narrative thread. The audience moves from one experience to the next, through distinct atmospheres that build in intensity, culminating in a final apotheosis facing the artist, within a circular, immersive, and impactful scenographic installation conceived as a moment of collective convergence.