Respire

The Hydrate Experience™ — Respire, an event pop-up designed for the launch of Respire’s new skincare range. Skin is the project’s central theme, and the cell its structuring principle. To stage the skin’s three barriers (hydration, lipid and antioxidant), the studio created an immersive, educational journey through three distinct spaces, each built around a sensory experience. Water, mist and inflatables act as markers of the epidermis’s biological mechanisms. The product sits at the heart of the journey, as visitors gradually discover the full range. Blue, echoing the packaging, defines the space from the shop window down to the floor.