On Club house Nights Paris

Designed for the brand On, this scenographic project was conceived within an event-based context and proposed the creation of an immersive clubhouse, halfway between a sports field and a performative stage.
Imagined as a modular and dynamic space, it was meant to adapt to various key moments: brand presentations, product showrooms, sports matches, and festive evenings.
Each phase activated the space in a unique way, transforming its use and atmosphere.
The design of the space—including the treatment of flooring, lighting, furniture, product displays, and movement—was conceived as a coherent whole, capable of creating a dialogue between forms, gestures, and sensations depending on the occasion.
A multifaceted project at the crossroads of physical activation and the staging of the brand universe.