Éternel Parisien

For its very first store, Éternel Parisien, the brand founded by Gilles Rosier, has moved into a former 19th-century bookshop in the Passage Jouffroy. The studio designed a contemporary interior that engages in dialogue with the original setting rather than erasing it.

Interior Architecture / Showroom

2026

Set in a former 19th-century bookshop, Éternel Parisien’s first store had to preserve the soul of a place steeped in history while introducing a resolutely contemporary architectural gesture.

A second skin

The challenge: to respect the spirit and setting of this listed bookshop, with its period wooden shelving and counters, while asserting a contemporary architectural and scenographic language.

Paf atelier responded with a metallic second skin: large sheets of perforated steel that echo the original woodwork.

Between heritage and modernity, the installation creates a subtle dialogue between the warmth of wood and the rigour of metal.

Showing, concealing, revealing: the studio devised a mobile system that showcases the brand’s collections and invites visitors to experience the space differently.

Panels in motion

In front of the shelves, sliding geometric panels alternately reveal or conceal the collections of leather goods, accessories and candles. Depending on their position, the store takes on a new face.

Fig. 1 [Coupe longitudinale : panneaux déployés]

Fig. 2 [Coupe longitudinale : panneaux repliés]

Fig. 3 [Plans : rez-de-chaussée, étage, sous-sol]

From the lighting of the display niches to the patterns on the floor, every detail contributes to a graphic interplay that reinterprets the Art Deco spirit in a language of today.

Light and contrast

The graphic contrast between steel and wood is heightened by precise lighting of the display niches. On the floor, black triangles give the space its signature and extend this reinterpretation of Art Deco.

A second skin

Panels in motion

Light and contrast

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