Éternel Parisien

For Éternel Parisien, Gilles Rosier’s leather goods brand, the studio designed its first store in a listed former 19th-century bookshop in the Passage Jouffroy, between heritage and modernity.

Interior Architecture / Showroom
2026
Éternel Parisien

Preserving the soul of a place steeped in history while introducing a resolutely contemporary architectural gesture.

01

A second skin

The studio worked with this founding contrast, seeking to preserve the spirit and setting of the place while asserting a contemporary architectural and scenographic gesture.

A challenge met with sheets of perforated steel, creating a metallic “second skin” that engages with the period shelving and counters.

Between heritage and modernity, the installation plays on the contrast between the warmth of wood and the rigour of metal.

Showing, concealing, revealing: the studio devised a mobile system that showcases the brand’s collections and invites visitors to experience the space differently.

02

Panels in motion

In front of the shelves, the geometric panels move to reveal or conceal the collections of leather goods, accessories and candles.

Panels in motion
Fig. 1 [Longitudinal section: panels deployed]
Fig. 1 [Longitudinal section: panels deployed]
Fig. 2 [Longitudinal section: panels grouped]
Fig. 2 [Longitudinal section: panels grouped]
Fig. 3 [Cross sections]
Fig. 3 [Cross sections]
Fig. 4 [Plan: ground floor]
Fig. 4 [Plan: ground floor]
Fig. 5 [Plan: upper floor]
Fig. 5 [Plan: upper floor]
Panels in motion

From the lighting of the display niches to the patterns on the floor, every detail contributes to a graphic interplay that reinterprets the Art Deco spirit in a language of today.

03

Light and contrast

A graphic contrast heightened by precise lighting and by the black triangles that mark the floor with an Art Deco touch.

Light and contrast
Light and contrast
Light and contrast
Light and contrast
Light and contrast
Light and contrast
Light and contrast
Light and contrast
Light and contrast

  • Notes

    Designed in close dialogue with Gilles Rosier, this project reflects our commitment to creating unique environments that favour sustainable materials and artisanal craftsmanship.

  • Program

    Design of the store’s interior and lighting

  • Status
    Done
  • Client

    Éternel Parisien

  • Materials

    Perforated steel, light

  • Date

    October 2026

  • Team

    Paf atelier

  • Location

    39 passage Jouffroy, 75009 Paris

  • Photos

    Romain Moriceau

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