Simulacres
For the Simulacres exhibition at Magasins Généraux, the studio created a scenography that acts as a counterpoint to the works on display. A metal architecture, exposing its own structural framework, articulates the space. Rails, posts, and drywall grids form a plastic system that organizes the discourse and establishes a dialogue between form and content.
Raw material drawn from the world of construction
The exhibition unfolds in three parts, three spaces, and three themes — mimicry, illusion, and simulation — questioning the boundary between reality and artifice through works that draw on both traditional craft techniques and cutting-edge technology.
The framework becomes the project's language. Rather than concealing the structure, the scenography exposes it: rails, posts, and drywall grids form a repeated system that organizes both the space and the works.
The scenography acts as a deliberate framework that sustains the illusion, provoking a gradual shift in perception. Here, the real and the false are norms to be subverted.
The layout principle plays on centrality and diagonal alignment, in dialogue with the venue's existing grid. The depth doubles around the load-bearing columns, which become exhibition supports in their own right. The signage extends this same vocabulary — sharp, blurred, simulated — carrying the exhibition's lexical field through into the visitor's journey.
The studio chose a common material — the metal rail — to devise a repeated, densified grid and create a structuring graphic system that organizes both the space and the discourse.
