Adidas SS19 PFW

Aimko Paris (creative agency) commissioned the studio and Ubalt Architectes to design the presentation of the new Adidas SS19 collections in a 2,500 m² ephemeral venue. The devices proposed were made from elements taken from the construction industry, assembled and diverted from their original use. They became seats, display units, partitions and other supports. The venue was open by invitation to professional buyers and influencers from the sneaker and sportswear world for two weeks during Paris Fashion Week 2018.